Skip the basic walk-by.
Unlock Real Seoul.
Tourist walks < Hidden gems.
Seoul hits different with your local bestie unlocking doors you’d walk right past.
What's New
Historical Journey: Gwanghwamun Plaza, Gyeongbok Palace, and nearby 
Our services
Seoul Landing 101:
Your local bestie’s airport hack guide — because that tourist taxi price shock is literally not the vibe
Travel like locals, not tourists: Free insider hacks that save you from basic tourist mistakes. From airport arrival to essential apps—your local bestie’s cheat codes to Seoul that hit different.
Seoul Tech 101:
The apps and budget tricks locals actually use (not the basic tourist trap ones
Don't Worry
Seoul hits different—exciting but overwhelming at first. Unique alphabet, hidden gems, and cultural vibes that tourists miss. But your local bestie’s got you covered I’ve created everything you need to skip the tourist panic and unlock the real Seoul experience. Check out my latest guides and let’s make your trip iconic.
Plot twist: your local bestie literally has all the Seoul inspo you need
From survival tips to secret cafés—I made this so you can skip the stress and live your Seoul story right 
Tours: Unlock Real Seoul
Skip the basic walk-by Local doors hit different
Seoul Survival Guide
Tourist mistakes I refuse to let you make fr
Seoul Trip Plans
Main character itineraries > basic tourist walks
Interested in Real Seoul?
I am going to show you around as if you are my friend. Things have changed. We don’t want a tour. We want real local with untold stories of yours, mine and ours. Come join me. Every corner will be meaningful, memoreable memories.
You contain multitudes, bestie
Some days you’re exploring hidden cafés solo, others you need a guide. Seoul hits different for everyone. Forget the influencer “must-see” lists—your journey, your vibe. I’m here to unlock the authentic Seoul experience with you, not the filtered version.
Hi bestie, I’m Eungul—your local door-opener in Seoul
After living in New Zealand for 8 months, exploring Europe for 6 months (across 3 different trips), and vibing in the USA for multiple stays—I came back to Korea with fresh eyes. That’s when I noticed tourists were literally walking past all the best spots in Seoul daily.
My global perspective showed me exactly what international travelers miss: those hidden cafés with immaculate vibes, local spots where prices hit different, and secret hangouts no algorithm recommends.
That feeling when a local friend shows you the real side of a city? That’s what I’m obsessed with creating for you. I’m not your basic tour guide pointing at landmarks. I’m your Seoul bestie who knows which unmarked doors lead to core memories.
Having lived the international life, I understand European expectations and Korean reality. I’ve been that lost tourist before—now I’m the friend you need on the ground in Seoul. Let’s skip the filtered experiences and create your own Seoul story together.
900+ besties get the hidden gems inbox edition
Join my secret Seoul drops for spots that never make the algorithm, local price hacks, and door locations tourists literally walk past daily. No basic content, just the insider tea straight to your inbox.
