Seoul is overwhelming.
Let’s just go get lunch.
I live here.
Seoul is for everyone.
My programs are not.
Some people come to collect — 60 spots, 7 days, done.
That’s a real trip. Just not mine.
I’m for the traveler who arrives excited, then quietly wonders:
“How do I actually feel this city?”
and Seoul starts to make sense.
Sound familiar? I wrote something about this. →
Born in Seoul.
I know both sides.
I’ve been the person without a local — wandering European cities, figuring it out alone. Some days were great. Some days I just needed someone who actually lived there.
Then I spent years in Seoul with European friends. Watching what they missed. What they needed. What no algorithm could give them.
That became this.
🔌 Unplugged Seoul
Seoul without your phone.
A film camera. A card. No GPS. Just Seoul.
The experiences
Messages from my guests
You can keep guessing.
You can hire a random guide.
Or you can just show up
and let me handle it.
You flew this far. Don’t spend the week guessing.
These are small groups. They run once a week. That’s not going to change. Sometimes they fill in a day.