Seoul is overwhelming.
Let’s just go get lunch.
First time in Seoul? I made something to help here.
Eungul Cho
I run small, high-context days in Seoul — full time.
I live here.
I design walks, routines, and conversations
that help travelers understand
why the city feels the way it does.
This isn’t a side project.
It’s what I do.
What kind of Seoul moment are you craving?
🍜 Feed Me
Tired of convenience store food.
Show me how locals actually eat.
📵 Unplug Me
My phone is exhausting me. You handle the map today.
✨ Show Me
Not just the sights. I want to understand.
Most tourists spend a week
eating convenience store gimbap
because they don’t know where to start.
I know the spots.
You just show up.
Seoul Local Day
Borrow my local routine for a day.
COMFORT.
€55–59
Unplugged Seoul
Seoul without the algorithm.
RESET.
€62
This Is Seoul
How Seoul actually works.
UNDERSTANDING.
From €190
You’re not here to see more. You’re here to understand what you’re seeing.
Messages from my guests & friends




I was born in Seoul, grew up just outside the city,
and eventually came back to live here.
Somewhere along the way,
my life started revolving around one thing:
helping people from elsewhere
make sense of this place.
I learned English early, studied it deeply,
and spent years working with international travelers —
as a recruiter, translator, university instructor,
and licensed tour guide.
And I kept noticing the same pattern:
most visitors don’t need more places.
They need context.
So I don’t run tours.
I invite people into routines I actually live —
the habits, the pressure, the pauses
that make Seoul make sense.
What I offer isn’t information.
It’s lived context.
Pick your day.
Free cancellation up to 48 hours before.