Seoul is overwhelming.
Let’s just go get lunch.


Eungul Cho

I run small, high-context days in Seoul — full time.

I live here.
I design walks, routines, and conversations
that help travelers understand
why the city feels the way it does.

This isn’t a side project.
It’s what I do.

What kind of Seoul moment are you craving?

🍜 Feed Me

Tired of convenience store food.
Show me how locals actually eat.

📵 Unplug Me

My phone is exhausting me. You handle the map today.

✨ Show Me

Not just the sights. I want to understand.

Most tourists spend a week
eating convenience store gimbap
because they don’t know where to start.

I know the spots.
You just show up.

Seoul Local Day

Borrow my local routine for a day.

COMFORT.

€55–59

Unplugged Seoul

Seoul without the algorithm.

RESET.

€62

This Is Seoul

How Seoul actually works.

UNDERSTANDING.

From €190

You’re not here to see more. You’re here to understand what you’re seeing.

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I was born in Seoul, grew up just outside the city,
and eventually came back to live here.

Somewhere along the way,
my life started revolving around one thing:
helping people from elsewhere
make sense of this place.

I learned English early, studied it deeply,
and spent years working with international travelers —
as a recruiter, translator, university instructor,
and licensed tour guide.

And I kept noticing the same pattern:
most visitors don’t need more places.
They need context.

So I don’t run tours.

I invite people into routines I actually live —
the habits, the pressure, the pauses
that make Seoul make sense.

What I offer isn’t information.
It’s lived context.


Pick your day.

Free cancellation up to 48 hours before.