Seoul is overwhelming.
Let’s just go get lunch.
I live here.
Seoul is for everyone.
My programs are not.
Some people come to collect — 60 spots, 7 days, done.
That’s a real trip. Just not mine.
I’m for the traveler who arrives excited, then quietly wonders:
“How do I actually feel this city?”
We eat together, walk together, look at things together —
and Seoul starts to make sense.
and Seoul starts to make sense.
Sound familiar? I wrote something about this. →
About me
Born in Seoul.
I know both sides.
Seoul
London
Paris
Amsterdam
I’ve been the person without a local — wandering European cities, figuring it out alone. I know what you’re missing.
Then I spent years in Seoul with European friends. Watching what they missed. What no algorithm could give them.
That became this.
Featured Experience
Book your side quest →
🔌 Unplugged Seoul
Seoul without your phone.
A film camera. A card. No GPS. Just Seoul.
The experiences
Messages from my guests
Still here?
You didn’t come to Seoul
to spend the day guessing.
Small groups. Once a week. Sometimes they fill in a day.